BEYOND
SOUND.
Empowering underprivileged Nigerian youth through music, fashion, dance, and mentorship—creating global opportunities.
ABOUT US .
We find the stars of tomorrow and give them the stage they deserve today.
Founded by Birmingham-born music executive Derek "Dotty" Odaro, the foundation emerged from a desire to bridge the gap between raw, natural ability and the resources required for a sustainable career.
Derek Odaro
Founder & CEO. Born in Birmingham, UK. A visionary leader dedicated to turning raw talent into global icons.
Mya Odaro
Co-Founder. Born in Milton Keynes, UK. Bringing fresh creative perspective and strategic leadership to the foundation.
The Mission
To empower youth through accessible music education and mentorship. We leverage the universal language of music to transform lives, build unity, and create sustainable careers.
Artist Support
We provide development for the next generation of stars. We recently empowered SOUNDBOI, our Nov 2023 winner, for his professional video shoot and music promotion.
Talent Hunts
Our talent shows provide a national stage. Our 2023 finale awarded over ₦1.8 million in prizes and management deals to Abuja's brightest young creatives.
Label Signing
Winners receive direct signing to Derek Odaro's personal record label, ensuring professional recording, distribution, and industry integration.
Management
Runners-up secure management contracts, receiving structured career development and exposure to the global music market.
Equipment
Beyond cash, we provide musical equipment through our sponsors, giving participants the tools they need to continue their craft.